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Desktop Ads Are About To Enter A Long, Slow Decline [THE BRIEF]
Good morning, AdLand. Here's what you need to know today:eMarketer predicts that desktop-based ad spending will peak in 2014. Soon it's going to be all about mobile.Fallon lost the Cadillac creative...
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Unruly Media's Office Is A Shrine To Viral Video
Unruly Media is a social media-focused company that has cracked the code of what makes videos go viral.Unruly has tracked 329 billion video views, worked with more than 400 brands (including Coca-Cola,...
View ArticleAppNexus CEO Says IPO Could Be Dependent On Timing Or Acquisition Prospects
AppNexus CEO Brian O'Kelley sat down with Business Insider at his New York headquarters recently and we asked him the same question everyone else is asking him: Will AppNexus file for an IPO?As usual,...
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Facebook Used To Tell Marketers It Would Never Let Advertisers Target Users'...
During the opening keynote at customer relationship marketing (CRM) agency Merkle's customer summit yesterday, CEO David Williams recalled a time when Facebook execs told him that not only would the...
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The Biggest Flash Sale Sites Ranked By Customer Complaints
Dotcom Distribution, an e-commerce logistics and fulfillment company, looked at the 11 biggest flash sale sites— such as Gilt, Fab, RueLaLa, etc. — and ranked them by customer complaints on...
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Cadillac's Ad Director Explains Why He Needs Three Ad Agencies Instead Of One
Today General Motors ended its three-year relationship with ad agency Fallon to start a brand new chapter in its advertising strategy.Interpublic's Hill Holliday (based in Boston), Lowe and Partners...
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Fiat's New Twitter Account — Which Blocks You From Following It — Is Genius
Most brands want as many Twitter followers as possible ... but not the Fiat 500 Abarth in Germany. Here's what you get if you try to follow the car :It's "too fast to follow," get it? OK, so it's a...
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The Tech World's Hostility To Advertising Is A Sign Of Its Immaturity, And It...
Greylock Principal Josh Elman recently said that startups don't need to know how they'll make money as long as they're making an awesome product with more than 100 million users.This is an oft-heard...
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Digital Advertisers: Don't Stop Innovating
Necessity is the mother of invention. But when you take away necessity, do you still invent? For the sake of creativity in interactive advertising, I hope so.Digital advertising is on an incredible...
View ArticleThe New Myspace Will Spend $20 Million On This Ad Campaign
Myspace might have had its heyday almost a decade ago, but it's premiering its first-ever television commercial in 2013.The hipster-filled ad is a part of the company's $20 million rebranding campaign...
View ArticleHuggies Made A Pregnancy Belt For Dads [THE BRIEF]
Good morning, AdLand. Here's what you need to know today:Huggies in Argentina made a pregnancy belt for dads. Every time the baby kicks the mother, the sensation is simulated for the father. Right in...
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The Price Of Running A Campaign On Apple's Fancy Ad System Has Dropped From...
Apple has lowered the minimum entry point for running a campaign on iAd, its mobile ad system, to $50.When it launched in 2010, the minimum buy-in price was $1 million.The new price is aimed at app...
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Apple Wants More Advertisers To Use Its iPhone Tracking System (AAPL)
Apple has tightened its rules for advertisers who are trying to track users on their iPhones. The company wants advertisers to universally adopt its IDFA (or IFA) system for tracking. IDFA stands for...
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HGTV's Facebook Page Is Under Attack After It Used An American Flag As A...
HGTV fans are outraged over the home design channel's latest decorating tip of spicing up dining room decor by using an American flag as a tablecloth. Even after the company issued a Facebook apology,...
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New York Will Likely Ban Underage Models In Fashion Shoots Featuring Nudity
New York state legislators are on track to pass a law before Fashion Week in September regulating work conditions for under-age models.The new rules would ban nudity on sets, and require models be...
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Lawsuit Alleging ComScore Collected Passwords And Credit Card Info Gets A...
A federal appeals court has ruled that a gigantic privacy class action lawsuit against comScore can go ahead, Adweek reports.The suit claims comScore, which is one of the best known internet traffic...
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The Founder Of Deutsch Has Died [THE BRIEF]
Good morning, AdLand. Here's what you need to know:Deutsch founder David Deutsch died Thursday from natural causes. He was 84. The ad agency began as a small boutique in 1969, but has since grown into...
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Burger King Is Banned From Opening Within 20 Miles Of This Original,...
If this sign for Burger King looks a little off, that's because it doesn't belong to "Burger King," the huge fast-food chain known for the Whopper.This is the original Burger King, in Mattoon, Ill.,...
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How To Switch Off Apple's iPhone Tracking System In iOS 7 (AAPL)
Apple introduced a couple of new things for advertisers in its upcoming iPhone operating system update, iOS 7.First, it forced more advertisers to use its iPhone tracking system, IDFA (sometimes called...
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How Social Media Is Being Used To Make TV Advertising More Efficient And...
Research has shown that TV-watching and social media usage isn't mutually exclusive. Consumers appear to love using social media while they watch TV. Many discuss what they're watching, and these...
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