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The Guy Who Created Google+ And Then Redesigned Facebook Has A New Job (FB)
Paul Adams, Facebook's global head of brand design (and a former Google alum), has left the company to take a position with Intercom, a company that makes customer communications, messaging, and...
View ArticleA Suicide Prevention PSA Makes A Brilliant Use Of Ad Pre-Roll
Publicis Brussels has created an ad for the Belgian suicide prevention line, Centre du Prevention de Suicide, that makes creative use of the pre-roll skip ad feature. The work aims to recruit good...
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Flickr Has A Secret 'We're Hiring' Ad Only Engineers Can See
Flickr is hiring a select batch of software and mobile engineers.To make sure that only the right kind of candidates apply, the company hid its "We're hiring" ad in the source code of the newly...
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Bloomberg Businessweek Is Trying To Shame Millennials Into Moving Out Of...
Bloomberg Businessweek has a new promotional campaign that it hopes will jumpstart the economy: Shaming millennials into moving out of their mom and dad's house."Not exactly the kind of co-habitating...
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This Survey Says Tumblr Is a Ghost Town For Brands (YHOO)
One issue Yahoo will have now that it plans to build out Tumblr's advertising offerings is persuading advertisers to actually show up on Tumblr.We recently reported that Tumblr's ad products offer only...
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Why Miles Nadal Is Wrong To Only Hire People In Their 20's
Two weeks ago, I was at the ANA Financial Management Conference in Phoenix. How did I, a former copywriter indifferent to most things financial, end up at a meeting filled with CFOs and accounting...
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Creatives: Here's Why You Need To Start At The Bottom
Dear Jr Creative,I’m a firm believer in earning your keep, starting from the bottom, doing the less than desirable well, before moving up.Prove yourself on what seemingly matters little, and people...
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23 Crazy, Beautiful Ad Agency Staff Photos
Most companies take staff photos, either asking employees to pose individually or as a group.But because ad agencies are obsessed with the way things look, they put more effort into their staff...
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There's A Battle Raging On Your Smartphone
If like most people you use Facebook on your mobile device, you’ve probably noticed more ads amongst your friends’ updates. But what you may not realize is that a battle is raging among the savviest of...
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NO HIDING PLACE: A Plan To Assess Your Personality From Your Tweets
IN AMERICA alone, people spent $170 billion on "direct marketing"--junk mail of both the physical and electronic varieties--last year. Yet of those who received unsolicited adverts through the post,...
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Samsung Gave Away A Galaxy S4 To Anyone Who Could Stare At It For 60 Minutes
Samsung and wireless provider Swisscom created this charming "stare down" contest in the railroad station at Zurich.To promote the Galaxy S4's eye-tracking feature — you can scroll on the phone without...
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JCPenney, Martha Stewart Brands Predicted To Die In The Next Year [THE BRIEF]
Good morning, AdLand. Here's what you need to know today:24/7 Wall Street has released its annual list of the brands it expects will die before the end of 2014. In spite of its rebranding campaign and...
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AppNexus CEO Says 'Multi-Billion Dollar Exit' Expected
Now that Tumblr has been acquired by Yahoo, people are wondering what the next big New York IPO might be, and many fingers are pointing at AppNexus, the online ad platform based in the Flatiron...
View ArticleBig Data And Simulations Are Transforming Marketing
In the old days, marketers sought to identify a target consumer and would then spend millions to catch her at the right time, in the right place, with the right message. Success was like winning the...
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Microsoft Changes An Ad After Blogger Points Out It Got The Math Wrong (MSFT)
Microsoft changed an ad that claimed its new ASUS VivoTab Smart tablet was bigger than an iPad after a blogger claimed that the math Microsoft used in the ad was wrong.As reported by Elliot Temple in...
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Facebook Doesn't Want You To See This Ad Because Of A Lawsuit From Eminem
Eminem's music publisher is suing Facebook for allegedly ripping off one of the rapper's songs in the tech giant's inaugural ad for Facebook Home, the Android takeover app.The lawsuit claims that ad...
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This PR Agency Wants To Hire A 'Cat Video Technologist'
A PR agency has made a newspaper ad for a job that has no place in print media: a "Cat Video Technologist."James Herring used social media to give the ad for the Taylor Herring PR posting traction,...
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Why Short Advertising Copy Does NOT Sell More
Much of the marketing that is done is based on conjecture with little application of knowledge or bona fide data.Marketers, who never really learned marketing deeply enough, base their judgments on...
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Astonishing Charles Bronson Ad From Japan Puts Old Spice Guy To Shame
Facial hair, ripped abs, horseback riding, gunplay. A new ad for Old Spice?Not exactly.It's an old commercial for the Japanese men's toiletry brand "Mandom" which — unlike Old Spice — is not a parody....
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Pennsylvania Ad Agency Places 'Hipsters Wanted' Ad In New York Magazine
Pavone, a branding firm in Pennsylvania, placed a "Hipsters Wanted" ad in New York Magazine. It's hoping to recruit groovy candidates that non-New York states apparently "don't have."The classified ad...
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