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Yes, Yahoo Will Put More Ads On Tumblr (YHOO)
Tumblr CEO David Karp andYahoo CEO Marissa Mayer both said the same thing in their blog announcements of the deal: We promise not to screw up Tumblr.Clearly, that possibility is close to the top of...
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Five And Seven Are Incredibly Powerful Numbers For Marketers
In previous posts, I talked about the power of being first to a position as well as the power of three in marketing.In this one, I’d like to extend the number sequence to 5 and 7. Why 5 and 7? They...
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Each 'Game Of Thrones' House Reimagined As A Global Corporation
Within the fantasy-context of "Game of Thrones," the show's different houses are easily identified by their penchant for dragons, piracy, or maiming capabilities.But what if they existed in our modern...
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Qantas Commissioned Novels That Are The Exact Length Of Their Flight Times
The biggest issue all advertising agencies face is how to make mundane product information sound compelling.That was the challenge Droga5 Sydney met when their new client Qantas asked for a campaign to...
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Tumblr's Ad Sales Pitch Deck Says Brands Will Now Be 'Front And Center' (YHOO)
Tumblr is wasting no time in ramping up the amount of advertising it serves now that its $1.1 billion acquisition by Yahoo has been announced.Tumblr will launch a test of "in-stream" ads on its desktop...
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The 20 Most Valuable Brands In The World
In spite of struggling stock prices and loud public uncertainty over Tim Cook's innovative capabilities, Apple is once again the most valuable brand in the world, for the year 2013.Every year, BrandZ...
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Interpublic Will Go To Court Over 'Plantation' Discrimination Lawsuit [THE...
Good morning, AdLand. Here's what you need to know today:Interpublic is finally set to go to court over former employee Joy C. Noel's claims of discrimination. Noel alleges that she was never promoted...
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Yahoo's Mayer Says Tumblr Could Get Its Own Ad Exchange
As the dust around Yahoo's $1.1 billion acquisition of Tumblr begins to settle, more details are emerging on how the former will enhance the latter's advertising offerings.Ads on Tumblr could be served...
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13 Unapproved Ads That Agencies Secretly Wish Their Clients Had Said Yes To
The U.K.'s Chip Shop Awards are for the ads that agency execs wish could run, but didn't. Generally, ad award shows require entrants to meet criteria such as minimum media spend, dates that work ran,...
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Axe Commercial Imagines Women Would Love To Be Seduced During A Home Invasion
Axe, the Unilever hair and bodycare brand targeted at teen boys, has come up with yet another questionable scenario to back its claim that women just can't resist men who use the brand: The home...
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In Spite Of Old, False Satanist Accusations, P&G Put A Moon Back Into Its New...
Procter & Gamble very quietly unrolled a new logo this year that adds the sliver of a moon to the P&G letters, design blog Brand New noticed.Click to see P&G's past logos >Landor...
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Nominate The Most Creative People In Social Media Marketing
Earlier this month we put out a call for the most creative people in social media marketing.Well, the deadline has been extended, so you now have until end of day Friday May 24 to let us know who is...
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Inside The Orwellian World Of Ad-Funded Face-Recognition Technology
If you thought that facial recognition software was just some obscure, futuristic technology that only has real-life applications in sci-fi flicks like "Minority Report" and "Gattaca," think again.Big...
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Dumb Move: Nutella Issues Cease And Desist Order Against Its Biggest Fan
Some companies believe that the best form of advertising comes through word of mouth.Not Ferrero SpA, the Italian confectioner which owns scrumptious hazelnut spread brand Nutella.Today, Ferrero SpA...
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How Prada Grew Its Brand Value Faster Than Any Other Last Year
Millward Brown and BrandZ just released its list of the most valuable brands in the world, and one of this year's big surprises was how quickly and substantially Prada's value grew.In 2012, the luxury...
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There's A Huge Flaw In Yahoo's Monetization Plan For Tumblr (YHOO)
When we published a leaked copy of Tumblr's ad sales pitch deck on the day Yahoo acquired the social blogging site, you may have noticed some odd language on the last page: The part that says...
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The Most Pinned Brand On Pinterest Doesn't Even Use A Pinterest Account [THE...
Good morning, AdLand. Here's what you need to know today:Chanelis the most pinned brand on Pinterest. It generates 400 pins and more than 3,600 repins per day, Mashable says. The brand does not have an...
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We're Looking For The Most Crazy-Beautiful Ad Agency Staff Photos You've Got
One of the great things about working for an ad agency — as opposed to an insurance company or a bank — is that it's highly likely your boss will require you to pose for a staff photo with a...
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This Is What Twitter's New Groupon-Style Ad Product Looks Like (GRPN)
Twitter started testing a new "lead-generation" ad product today, and it looks a lot like a Groupon-style daily deal product.The ad unit comes in one of Twitter's Cards, the expandable display unit...
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How Dove's 'Real Beauty Sketches' Became The Most Viral Video Ad Of All Time
Just one month after its release, Dove's "Real Beauty Sketches" has garnered more than 114 million total views, making it the most viral ad video of all time. (See video below.)The short film used an...
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