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Sega Sued Because Scenes In Ads For Video Game Weren't Identical To Actual Game
Video game makers Sega and Gearbox Software are being sued for allegedly falsely advertising the graphics of a new game, Aliens: Colonial Marines. The lawsuit was filed on Monday in California by law...
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Mountain Dew-Loving Goat Intimidates Assault Victim Out Of Snitching
When Mountain Dew released its first "Felicia the Goat" commercial back on March 20, PepsiCo thought it had a good thing going. The spot is bizarre: An angry caprine (voiced by rapper Tyler, The...
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How eBay Worked With The FBI To Put Its Top Affiliate Marketers In Prison (EBAY)
The knock at the door came at 7.03 a.m. Shawn Hogan, the CEO of a successful online marketing company called Digital Point Solutions, was sitting on his sofa. He didn't immediately answer the door....
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We Recreated The Pepsi Challenge And Found That In Real Life More People...
The "Pepsi Challenge" was a legendary marketing promotion in which regular people blind taste test one cup filled with Pepsi and another with Coca Cola.Upon tasting the colas, drinkers are asked which...
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Now Mountain Dew Bought Promoted Tweet To Apologize For #Fail 'Racist' Ad...
Good morning, AdLand. Here's what you need to know today:Earlier this week, Mountain Dew found itself in the middle of a PR disaster after one of its ads, made by rapper Tyler, The Creator was panned...
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Check Out Urban Outfitters' Tribute To The Fly Girls, Using Only White Models
Urban Outfitters is advertising a "Fly Girls" clothing line that's intended as "a feminine nod to the queens of the early '90s."Those queens, of course, were the Fly Girls dancers of In Living Color,...
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Here's How JCPenney Runs A Social Media Apology Tour
In case you missed JCPenney's new commercial, the retailer is really, really, really sorry for its admitted "mistakes" and is begging customers to come back. But the apology tour isn't limited to the...
View ArticleLowe's Uses Vine For Simple Lifehacks And It's Absolutely Brilliant
Lowe's released eight amazingly simple Vine videos of cool home improvement tips and lifehacks. The short videos strike a perfect balance between brand promotion and consumer usefulness.Vine is a...
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APOLOGIES WORK: Why JCPenney Is Using Domino Pizza's 'We Suck And We Admit...
JCPenney is in the midst of an unprecedented social media apology tour.It's a huge gamble, but it has a great chance of working.The backstory: Former CEO Ron Johnson tried to remake the apparel...
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AD OF THE DAY: This Miniature Universe Of Clockwork Watch Parts Is Incredibly...
Swiss luxury watchmaker Omega has a beautiful new commercial that stunningly reimagines the meaning of clockwork.The ad starts inside a labyrinth of fine gears that tick and whir with precision. The...
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Mobile Advertisers Are Being Way Too Complacent
Mobile advertising is booming in the UK but despite all the celebration around it hitting £536m in 2012, we have a long way to go to catch up with actual consumer behaviour.Earlier this month, IAB UK...
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Advertisers' Branded YouTube Videos Are Losing Their Cool Factor
In the many annual fake-out April Fools videos produced by Google this year, one practical joke involved some humor that probably hit a little too close to home for many video content producers: the...
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The Hypocrisy-Laden History Of Plus-Size Models
This week, H&M featured plus size model Jennie Runk wearing the new swimsuit collection on its homepage, seamlessly integrating her presence with that of her other, rail-thin, counterparts.While...
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Procter & Gamble Wants To Take More Time To Pay Its Ad Agencies [THE BRIEF]
Good morning, AdLand. Here's what you need to know today:Ad Age reports that P&G is going to take more time than usual to pay agencies. The massive advertiser is allegedly going to increase its...
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Ad Boycott Of Rush Limbaugh Over 'Slut' Remark Cost ABC Radio $5.5 Million
Rush Limbaugh may end his affiliation with Cumulus Media's 40 radio station network after its boss complained that the advertiser boycott triggered when Limbaugh called a college student a slut on air...
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Company That Sold Rifle That Killed 2-Year-Old Yanks Its Kids Advertising
Keystone Sporting Arms, the company that makes Crickett rifles for kids — one comes in hot pink for girls — has taken down the web site, YouTube, Twitter and Facebook pages it used to target its gun...
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You Can't Find Online Brands In The Grocery Store
I went to the supermarket the other day. I walked up and down the aisles slowly. I noticed something. They have a lot of stuff.They have fresh stuff and canned stuff. They have packaged stuff and...
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Here's Why Snickers Purposely Misspelled Its Name For A New Ad Campaign
Acebook. Twiter. Oficially weirrd.Snickers teamed up with Google to find the 500 most-misspelled words on the Internet, buying ads around 25,000 misspelled search terms.The company tie-in? You can't...
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eBay Ramps Up New Ad Exchange In Threat To Amazon (EBAY)
eBay is ramping up its ad exchange in the U.S. with target-able shopper segments, according to Adweek. The exchange will allow advertisers to target web ads at users based on their eBay history, via an...
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Only Kids Can See This Anti-Child Abuse Ad
A Spanish organization that fights child abuse created a outdoor ad that only children— or very short adults — can see using lenticular printing technology.Grey Spain made outdoor signage for ANAR in...
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