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Facebook's Trying To Make It Easier For Advertisers To Track Campaign Success...
Good morning, AdLand. Here's what you need to know today:Facebookupdated its Ads Manager tool so that advertisers have an easier time assessing their campaigns' successes on the site. Advertisers can...
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These Lottery Ads Equate Powerball With Fall Of Communism
The California Lottery's ad agency, David&Goliath, has published some ads for the launch of the Powerball game in that state that seem sure to cause offense.They use one-armed surfer Bethany...
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Judge Says Tiny Social Media Company (1,200 Users) Can Sue Facebook (1...
CHICAGO (AP) — A Chicago-based social media company called Timelines Inc. can sue Facebook Inc. over allegations that it violated the smaller firm's trademark on the word "timeline," a federal judge...
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How Don Draper's Fake Ads Compare With The Real Ones That Ran In The '60s
Last year, we told you about the real brands that have appeared in Mad Men and the fake ads that the staff of Sterling Cooper Draper Pryce have created for them over the years.Since then, a whole new...
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Here Are The Michael Kors Sneakers That Are Only Available To Facebook Fans
Michael Kors is experimenting with exclusive offers that are only available to its fans on Facebook. Today, the company offered a limited edition of 500 pairs of these zebra-print high-top sneakers to...
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Inside The Marketing Plan For North America's No.1 Bacon-Only Restaurant
Rashers, "North America's Only Bacon Sandwich Shop," is a small business based in Toronto, with one location and a no-frills, bacon-only menu.Founders John Clark and Richard Mulleny have adopted all...
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AD OF THE DAY: Wheat Thins Trigger An Existential Crisis For A Puppet Locked...
John the puppet loves crispy Wheat Thins.So much, in fact, that this ad sees him checked into a One-Flew-Over-The-Cuckoo's-Nest-style psychiatric ward to battle his crazed addiction. It's the latest in...
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Beyonce Confronts Her Past Selves In Big New Pepsi Ad
Pepsi really needs a hit ad campaign — the soda has been in a years-long sales funk— and Beyonce might just have delivered the goods.In a new commercial out today, Beyonce is show rehearsing in a dance...
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Reebok Is Silent Over Rick Ross 'Rape' Song
Rapper Rick Ross has been the target of criticism the last few weeks for a song he raps on, titled "U.O.E.N.O," in which he seemingly describes drugging a woman's champagne and having sex with her...
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Here Are All 15 Women That Don Draper Has Been With On Mad Men
Don Draper, the ultra-suave star of AMC's Mad Men series, gets around.He's been married twice, divorced once, slapped, manipulated, and heartbroken.Through it all, his new romantic interests have come...
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Here's Facebook's First Ad For Its New 'Home' Phone Experience
Facebook wasted no time in getting out its first marketing video for the new Android Facebook Home app. (Facebook's lead ad agency has been Wieden + Kennedy.)The ad shows off the big bright photos —...
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This Is What Facebook Looks Like These Days. It's Insane
Way back in 2007, Rupert Murdoch and other News Corp executives used to go around telling reporters that sure, Facebook may be a big hit with users, but MySpace was an actual business success.That's...
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The Real Reason Advertisers Will Love Facebook 'Home' Phones: Permanent...
The most surprising part of Facebook's launch of "Home" for Android phones was when CEO Mark Zuckerberg admitted, "There are no ads in this yet, I'm sure that one day there will be."That was a shock...
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PepsiCo Exec Admits That Diet Pepsi Is Basically Only For Women
This week, Diet Pepsi confirmed what consumers have suspected for a while — the brand is for only half the population: women."It's targeted at females who love home design,"Amy Spiridakis, Diet Pepsi's...
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How Oprah Pitched Herself To Advertisers Last Night [THE BRIEF]
Good morning, AdLand. Here's what you need to know today:It's television upfront season, and Oprah pitched her network to advertisers and media buyers:"Last year I told you it was the biggest climb of...
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Advertisers Are Worried Facebook Is Going To 'Invasive, Tedious' Ads On Your...
Advertisers warned Facebook today that its Home application needs to avoid irritating users with its adverts.“Invasive, tedious or over-frequent marketing in such a personal space will be an instant...
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Lobbyists Have A $2 Million PR Budget To Fight The Idea That Candy Makes You Fat
The National Confectioners' Association — the lobby group representing candymakers such as Mars, Mondelez International, Nestle, and Hershey — is preparing a $2 million PR budget to fight the idea that...
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App Developers Are Scared Facebook Home Will Bury Their Stuff (FB)
If Facebook's new "Home" phone system becomes popular, it could be a huge threat to independent app developers whose products are downloaded in the Google Play app store.That's because Home essentially...
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Everything You Need To Know Before Watching 'Mad Men' Season 6
Season 6 of 'Mad Men' premieres on Sunday, and many of us need a refresher course on key plot points. From one character's psychedelic adventures to another's dramatic suicide, there's a lot to...
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Steve Jobs' Longtime Advisor Admits Apple Screwed Up The iPhone Naming System...
For six years, Ken Segall worked with Apple and Steve Jobs, first as a creative director at TBWA/Chiat/Day, Apple's longtime ad agency, and then as a consultant to Apple until 2008.In that role, he...
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