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The Best Commercial Spokescharacters Of All Time
There are Academy Awards for the best actors in movies, but where's the recognition for best brand spokescharacters?E-Poll Market Research says that while Americans can't stand Progressive's headband...
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This Dunder Mifflin Ad Was Banned In Scranton For The Oscars
Staples-owned Quills.com has been making Dunder Mifflin paper (inspired by the workplace on NBC's "The Office") since 2011, and it wanted to run an ad for the brand during the Oscars in Scranton, PA....
View ArticleHere's Jennifer Aniston's Aveeno Oscars Ad
Jennifer Aniston has made good on her new endorsement contract from Aveeno, announced in January. The new campaign debuted in the ad break at the beginning of ABC's Oscars coverage.Please follow...
View ArticleSamsung Used The Oscars To Launch 'Unicorn Apocalypse' Ads — Starring Tim Burton
Samsung began airing yet another series of humorous ads for its its Galaxy S II mobile devices during the Oscars on Sunday. This campaign, featuring six spots about a video game called "Unicorn...
View ArticleDiet Coke Oscar Ad Takes Credit For The Entire Movie Business
The new Diet Coke commercial, made for tonight's Oscars broadcast, suggests that the low-cal soda is the real fuel behind almost every aspect of the movie industry.Please follow Advertising on Twitter...
View ArticleJC Penney's Big Oscar Message: 'Dear America, You Deserve To Look Better' (JCP)
J.C. Penney launched six new ads in the Oscars broadcast, according to Ad Age, and the first began with the message, "Dear America, you deserve to look better." The ad featured all-American vignettes...
View ArticleApple Unleashed This New iPad Commercial During The Oscars (AAPL)
Apple sat out the Super Bowl— advertising's premier showcase, especially for men — but made a tactical buy in the Oscars last night, which over-indexes with women. The agency is TBWA Media Arts...
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The New York Times' Live Video Of The Oscars Was A HUGE Embarrassment (NYT)
The New York Times decided to provide its web readers with live video coverage of the Oscars ... except they didn't have any footage of the actual ceremony or its participants.Instead, the coverage...
View ArticleHere's The 'Lost' Rolls Royce Chase From The Classic Grey Poupon Ad
Grey Poupon made a big bet on the Oscars last night: It got ad agency Crispin Porter + Bogusky to air the "lost" footage from the end of its classic 1980s ad, which shows what happened after the two...
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These Web Media Giants Won't Hire You Without This One Educational Qualification
Media sales professionals who want a leg up in the industry might want to consider the IAB's new Digital Media Sales Certification program after it received some pretty big industry endorsements.In...
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Snooki Has Sold Her Hot Pink-Trimmed Escalade On eBay
Nicole "Snooki" Polizzi, of MTV's The Shore fame, has sold her custom purple-trim Cadillac Escalade on eBay for $77,510. The 2011 car was autographed across the hood by the star, and it comes with...
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Facebook Ads Are About To Get Even More Personal [THE BRIEF]
Good morning, AdLand. Here's what you need to know today:Facebook ads are going to get even more personal. The social network joined forces with data bigwigs including Acxiom, Datalogix, and Epsilon to...
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Under Armour Wants To Ban Nike From Using The Phrase 'I Will'
NEW YORK (AP) — Under Armour Inc. wants to protect its "I will" catchphrase.The athletic clothing maker, based in Baltimore, has filed a trademark infringement suit against Nike Inc., claiming its...
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Google Just Described Its Vision For The Demise Of Print Advertising (GOOG)
Google svp/advertising Susan Wojcicki told Adweek how she sees ad dollars continuing to move out of traditional media in favor of online.In response to a question about how Google chief business...
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Firefox Launches 'Nuclear First Strike Against Ad Industry'
Firefox will now automatically block all third-party cookies, a crucial tool to help advertisers track users, and the ad industry is not happy about it.In fact, Interactive Advertising Bureau (IAB) SVP...
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Media Group Alleges Criminal Charges Filed Against 2 Senior Leo Burnett Execs
Antenna Group, a small international media and entertainment company, says that a prosecutor in Greece has filed a criminal complaint against a Publicis Groupe svp and the CEO of Publicis' defunct Leo...
View ArticleAD OF THE DAY: What If The Nazis Talked Like Teenage Girls?
National Geographic just launched an ad campaign that includes Nazis. Yup, Nazis. The black and white commercial shows a group of Nazis talking about Hitler's plan to invade the Soviet Union in winter,...
View ArticleSee The 5 Most Viral Cell Phone Ads Of All Time
This week, the Mobile World Congress is taking place in Barcelona. The annual four-day event brings together more than 70,000 people from the cell phone industry to showcase new products and talk about...
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Natalie Portman Goes For A Swim In The New Dior Ad
Directed by Sofia Coppola, the ad campaign for the new Miss Dior eau de toilette entitled 'La Vie en Rose,' is as pretty as the juice inside the bottle. (See video below.)This is the second time...
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1 Million Fewer American Households Watched TV Last Year
Nielsen last week took a symbolic step toward helping the biz monetize TV viewing done via the Internet. But reaction to the ratings service's decision to add Internet-connected TV sets to its formal...
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