This Mayhem-Filled Allstate Ad Is The First Thing You'll See After The Super...
Good morning, AdLand. Here's what you need to know today:As soon as the Super Bowl ends, this ad from Allstate will play in the first commercial break. The Leo Burnett-created spot stars the beloved...
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Jared Will Return For Subway In The Super Bowl
They're in. They're out. They're in.That's how some marketers â€" sometimes called Super Bowl rebounders -- treat the Super Bowl. One year they're in -- and the next, out. Then, back again. Usually...
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What Facebook's Biggest Advertisers Are Saying About Its Q4 Earnings This...
Investors should expect robust growth in Facebook's Q4 ad revenues, according to a confidential straw poll of the social network's biggest advertising clients by Business Insider. Together, the media...
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Kate Upton Appears For Only 5 Seconds In Mercedes' Super Bowl Ad
Mercedes has released an extended, 1 minute, 50-second version of its Super Bowl ad, starring Kate Upton. The brand stuck to its promise of not portraying Upton in a bikini or otherwise baring lot of...
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Facebook Is Building A Mobile E-Commerce Platform — And Advertisers Who've...
Facebook did not get much attention last October when it officially launched "mobile app install ads," in part because the company unveiled about a dozen new ad products in 2012 and, from the users'...
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CHART: Google Raked In The Ad Dollars When It Went After Amazon Last Year...
Google CEO Larry Page hinted to Wall Street on his Q4 2012 earnings call that he was "really excited" about Google's new e-commerce play, Google Shopping.The new search feature allows retailers to buy...
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BII MOBILE INSIGHTS: Second Screen Is Taking Its Toll On The TV Ad Market
Mobile Insights is a daily newsletter from BI Intelligence delivered first thing every morning exclusively to BI Intelligence subscribers. Sign up for a free trial of BI Intelligence today.Second...
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Did Wall Street Get Facebook's Q4 Estimates Wrong Because Of These 2 Errors?...
Facebook reported Q4 2012 revenue of $1.59 billion today, well above Wall Street analysts' expectations of $1.53 billion.Why did the experts get it wrong?It's a legitimate question because, with some...
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Knocked Up Stars Reunite For Samsung Super Bowl Ad
Funnymen Seth Rogen and Paul Rudd are starring in Samsung's two-minute long Super Bowl ad called "The Big Pitch," reports Mashable's Todd Wasserman.A spokesperson told Mashable that the ad "shows Rogen...
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Look At Facebook's $300 Million Empire Of Mobile-Only Users (FB)
About 157 million of Facebook's 1.06 billion monthly active users access the site only on mobile devices, Facebook reported on its Q4 2012 earnings call today.That's nearly 16 percent of its global...
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Prepare To See A Lot More Advertising On Twitter Very, Very Soon
Twitter will likely become flooded with ads — much as Facebook has been — if it launches its own self-serve advertising mechanism this quarter, as reported by TechCrunch's Ingrid Lunden.Twitter's "Ads...
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Here Are All Of The Ads You'll See On Super Bowl Sunday
Super Bowl XLVII might not air until Feb. 3, 2013, but you don't have to wait until Sunday to check out the ads.Skip straight to the ads →With some advertisers shelling out as much as $4 million for a...
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Alicia Keys Is BlackBerry's New Global Creative Director [THE BRIEF]
Good morning, AdLand. Here's what you need to know today:After unveiling its new BlackBerry, RIM made some other announcements as well, including that singer Alicia Keys is the company's new global...
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Dakota Fanning Laughs Off Marc Jacobs Ad That Was Banned For Being Too Sexy
Teen actress Dakota Fanning reveals that she and Marc Jacobs laughed off the fuss surrounding her banned Oh, Lola! ad.All grown-up actress, Dakota Fanning, has been talking to US Glamour magazine about...
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See Peter Arnell's First New Work Since He Was Fired From His Own Agency 2...
Peter Arnell has re-emerged from advertising exile as the marketing and communications chief at GNC. His re-appearance in the business will be closely watched due to the way he flamed out in...
View ArticleWatch The Teaser For Samsung's Super Bowl Ad Starring Paul Rudd And Seth Rogen
Samsung just released its Super Bowl ad teaser, in which Paul Rudd and Seth Rogen pitch their ideas for an actual two-minute long big game spot to Bob Odenkirk from the "Mr. Show."The catch — the two...
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BRUTAL: 50% Decline In TV Viewership Shows Why Your Cable Bill Is So High
Morgan Stanley analyst Benjamin Swinburne and his team published a fascinating set of charts yesterday about the long, slow decline of old-fashioned broadcast and cable TV, and the number of ad dollars...
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Durex Started A Condom Delivery Service In Dubai
Inspired by the pizza industry, Durex launched a delivery service that will get condoms to couples in need within an hour, between 4 p.m. and 4 a.m.Unfortunately only available in Dubai for a test run,...
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Watch Budweiser's Clydesdale Super Bowl Ad Starring A 7-Day-Old Foal
You might get a little teary when watching Budweiser's early-released Super Bowl ad starring the classic Clydesdale horses.Called "Brotherhood," the ad explores the relationship between a trainer and...
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How Visa Psychically Predicted That The 49ers And Ravens Were Super...
It's time for Visa to do an office lottery pool. Well before the 49ers and Baltimore Ravens were a twinkle in Super Bowl XLVII's eyes, Visa psychically predicted that the two teams would go all the...
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