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The 12 Best Augmented Reality Campaigns Of 2012
Augmented Reality (AR) has grown in popularity over the last twelve months.More and more people own smartphones and startups like Blipper have launched more sophisticated campaigns as a result.There...
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Yodle CEO Court Cunningham Tells Us His IPO Plans
Yodle.com, the online marketing site for small businesses, will make about $130 million in revenue in 2012, has 800 employees, and has been profitable for a year, CEO Court Cunningham tells us.So, is...
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Yes, That Was Mickey Mouse's Dead Body In The Macy's Thanksgiving Day Parade
The Brooklyn-based artist Brian Donnelly -- better known as "KAWS" -- sent a balloon shaped like Mickey Mouse's dead body down Broadway in New York during Macy's Thanksgiving Day Parade.The balloon's...
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HEY, LINKEDIN CEO JEFF WEINER: Your Anti-Phone Policy Is Ruining My Life! (LNKD)
Back in September, I wrote a small item pointing out the fact that it is impossible to reach any LinkedIn staff member by phone (unless you already know their direct line).Writing that post was a huge...
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Pandora Has A Problem With Rihanna That Could Kill The Company (P)
Pandora has become so popular it feels as if it's almost ubiquitous. Yet, as Bloomberg points out, it has fewer active users than Rihanna has Facebook fans.Pandora has 54.9 million active users...
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ANALYST: Facebook Is Generating $1 Billion A Year From Its Ad Exchange (FB)
Bernstein Research analyst Carlos Kirjner calculates that Facebook's ad exchange — which shows ads to Facebook users triggered by cookies that have tracked them from other web sites — is on course to...
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How NewsCred's CEO Convinced Major Brands That They Need To Pay For Journalism
Though it started out as a news site, then syndicated content for publishers, the future of New York startup NewsCred, according to its CEO, will be in selling articles and content to the world's...
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The 15 Biggest Lies Ever Told By Major Advertisers
Advertising doesn't have a reputation for being the most honest profession.While most people know that banner ads from companies you've never heard of that promise to melt away "20 pounds in a week, no...
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Durex Is Giving Away Condoms For Tweets [THE BRIEF]
Good morning, Adland. Here's what you need to know today:- For every Tweet people make using the hashtag #1share1condom Durex will donate one unused condom to global and local AIDS prevention charities...
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Why You Think CNBC's Anchors Use Apple Laptops When They've Really Got PCs
We love CNBC. It's on 24/7 here in our office. So we were thrilled to get a closeup look at the CNBC TV set that dominates the floor of the New York Stock Exchange recently, when we celebrated the...
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How Samsung Turned A $10 Million Facebook Ad Buy Into $129 Million In Sales
Advertisers are constantly chattering about whether Facebook ads are worth the budget.Well, for all the nonbelievers, Facebook Global Marketing Solutions VP Carolyn Everson just revealed at Business...
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Here's Everything You Need To Know About How Mobile Wallets Work
For years, tech companies have promised us that soon we'll be using our phones to pay for everything and that our wallets and purses will become a thing of the past.And yet we're all still carrying...
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Tumblr's Ad Chief Says Yes, We're Doing Advertising ... But No One Knows It
Rick Webb, Tumblr's consultant on marketing and revenue, says that one of the keys to the social network's advertising strategy is that most people simply don't know about it."We have people say don't...
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LinkedIn's CEO Just Revealed How Big His Publishing Empire Is Now
LinkedIn CEO Jeff Weiner says that the company is more than just a job networking site: It's a huge business publisher that's set to dominate news media on the Web."This is very much an ecosystem...
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By The Way, LinkedIn's Profit Is Going To Explode (LNKD)
LinkedIn CEO Jeff Weiner just spoke at our Ignition: Future of Digital conference.He described the 5-10 year vision for LinkedIn, which is vastly more ambitious than most people realize.LinkedIn...
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ANALYST: Facebook Is About To Fill Instagram Full Of Ads (FB)
Sterne Agee analysts Arvind Bhatia and Brett Strauser have increased their target price for Facebook stock to $32 based on what they believe is the impending "monetization" of Instagram, the...
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Well, Here's That New Hobbit-Themed Airplane
Air New Zealand — the airline that brought you a four minute long, Hobbit-themed in flight safety video — has now made an official Hobbit plane.Don't get too excited, flight attendants aren't wearing...
View ArticleHere's What Brad Pitt Had To Say About His Painfully Awkward Chanel Ad
Brad Pitt's incredibly awkward and rambling Chanel No. 5 ad has been widely panned and spoofed.A month and a half later, Pitt himself mildly came to Chanel's defense."I kind of like it,"he told...
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Macy's CMO: Here's Why We Stuck With Trump
In spite of 675,000-name petition urging Macy's to dump Donald Trump as a spokesperson, the company isn't making the Tweet-happy pundit pack his bags."We try to separate from that and we try to let the...
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Here's Everything We Know About The Alleged Fraud At Microsoft's PR Agency
A senior member of Bite Communications' finance team is suspected of embezzling nearly $3 million from the company, its corporate parent disclosed today in a delayed annual report.San Francisco-based...
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