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10 Things In Advertising You Need To Know Today
Good morning. Here's everything you need to know in the world of advertising today.1. Yahoo has confirmed it is acquiring video ad tech company Brightroll for $640 million. Here’s what some industry...
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Google’s DoubleClick Ad Server Went Down, Costing Publishers Globally '$1...
Google's DoubleClick ad server for publishers (DFP) went down for over an hour on Wednesday, potentially costing publishers across the world millions of dollars in missed advertising revenue as Google...
View ArticleOld Videos, New Ads: Advertising's Shocking Next Frontier
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The Worst Possible Thing Happened To Google Today: A 'P0' Failure — Here's...
Google's DoubleClick ad server went down today for about an hour, triggering a rare "P0" response from the company.People who don't work in tech won't know what "P0" (or "P zero" or "p0") means, but...
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Sainsbury’s Christmas Commercial Has Blown John Lewis' Penguin Out Of The...
Every year in the UK, department store John Lewis arguably wins the festive ad season, with a cute tale about a lonely struggle to brighten the Christmas of another person, backed by a lilting ballad....
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The 10 Things You Need To Know In Advertising Today
Good morning. Here's everything you need to know in advertising today to get your morning off to a good start.1. UK supermarket Sainsbury's has just released a Christmas commercial that blows the...
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These Mysterious Craigslist Missed Connections Posts Are Actually Ads For...
Earlier this week, two very similar “Missed Connections” personals ads appeared on Craigslist, seeking people out in two different cities.“Black tshirt ordering latte at La Colombe - m4w (Center...
View ArticleHere's What The 'Can You Hear Me Now?' Guy Is Doing Today
Although you've probably never heard the name, Paul Marcarelli is one of the most recognizable commercial actors of our time. Often referred to as "The Verizon Guy" or "Test Man," Marcarelli has...
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Mike Myers Stars In Silly Sears Ad Alongside His Brother, Who Has Worked At...
Sears Canada has launched a humorous commercial featuring funny-man Mike Myers in a bid to reverse its fading fortunes (watch the ad below.)The ad called '#MyBrotherWorksAtSears' shows Mike Myers visit...
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These Are The 25 Best Universities In The UK If You Want A Job In Marketing
Many aspiring advertising and marketing executives don’t take a straightforward route into the industry, having undertaken degrees in subjects outside marketing before landing their first jobs. So it...
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The 10 Things In Advertising You Need To Know Today
Good morning. The weekend is almost upon us, but before we get there, here's your chance to read up on the most important advertising stories today.1. These are the top 25 universities to go to in the...
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The 10 Things In Advertising You Need To Know Today
Good morning. Lots of Facebook news to catch up on before you set off for your first meetings.1. Facebook is set to launch a “Facebook for Work” business social networking platform. The Financial Times...
View ArticleWatch Nike's Strange Winter Ad That Features Aaron Rodgers And Makes Fun Of...
Nike just debuted this ad – the first one of a series promoting its new Hyperwarm line – featuring actor Chris O'Dowd from "Girls" and "Bridesmaids" as well as football stars Aaron Rodgers and Jordy...
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CHART OF THE DAY: Facebook Has 25X More Advertisers Than Twitter (TWTR)
Last week, Twitter CFO Anthony Noto offered a big long-term revenue forecast to get investors and shareholders excited about the company: He flashed a chart that suggested Twitter would be able to...
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Forrester Advises Advertisers To Abandon Facebook Because It Is Biased...
Forrester, the respected market research company, has a history of releasing reports that cast Facebook in a bad light in the eyes of advertisers. Last year it suggested Facebook was “failing...
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The 10 Things You Need To Know In Advertising Today
Good morning. Here's everything you need to know in the world of advertising today.1. Forrester is advising marketers not to use Facebook if they want to build social relationships with their...
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Snapchat Has Created A Deliberately Weird And Ostentatious Ad To Launch Snapcash
Snapchat announced a partnership with Square on Monday to launch payments within the photo-sharing app. It launched the new "Snapcash" service with a bizarre ad (watch it below), which on the surface...
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M&C Saatchi Has Taken An $8 Million Stake In Obama's Ad Agency SS+K
UK-based advertising agency M&C Saatchi has been on a pre-Christmas shopping trip, coming home with a 33% stake in New York based creative agency Shepardson Stern + Kaminsky.The $8m (£5.1m) deal is...
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A Surprising Study Reveals Fashionistas Like Boxing As Much As Shopping
This post is sponsored by Neustar.Did you grab a cup of coffee at Starbucks this week? Purchase some boots at Bloomingdale's? Or watch the big game on TV?These actions make up your consumer identity, a...
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The World's Largest Ad Has Just Been Switched On In Times Square
The launch of the world's largest digital outdoor advert has put the outdoor media industry 'on-par' with all other mediums according to Clear Channel president Harry Coghlan. Speaking ahead of the...
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