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This Agency Poached Musician Jack White's Designer - Today's Ad Brief
Musician Jack White's head of design, Matthew Jacobson, was poached by Digitas to lead design for the shop's Chicago and San Francisco offices. He has 20 years of design experience, most recently at...
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These Original Ads For The Titanic Ran Right Before The Ship's Voyage To The...
More than 100 years after the Titanic's demise, it is still eerie to look at the advertisements for the luxury steamer's maiden voyage. Copy boasting squash courts and "Turkish and electric baths"...
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Facebook's Q3 Ad Pricing Data Shows Mobile Leading The Way (FB)
Spruce Media, a Facebook media buyer that handles four of Facebook's top five ad clients, says that the social network increased average effective ad prices for clients in Q3 2012 by 27.5%. Much of...
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Here's What's On Denny's New Hobbit-Themed Menu
In a bid to lure "Lord of the Rings" diehards into its booths, Denny's is rolling out a Hobbit-inspired menu in to tie-in with the film's Dec. 14 release. Elvish conversation classes should plan to...
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Facebook Accused Of Bombarding Users With Ads For Fake NFL Jerseys From China
Facebook's main source of revenue — its "Sponsored" ads — has put it in the middle of a proposed class action lawsuit. An NFL merchandise retailer accused Facebook, its ad partner adSage, and a...
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Here's A Look Inside The Buddy Media Money Pit
Back in June, when Salesforce.com acquired the social media marketing management software company Buddy Media, we noted that the deal price — which turned out to be $745 million — was high given that...
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These Are The 10 Biggest Real-Time Bidding Advertisers On The Web
AT&T is the biggest "real-time bidding" advertiser on the web, according to Rubicon Project, one of the largest RTB platforms in the U.S. While publishers generally try to sell their ad space...
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Did You Notice That McCann Quietly Dropped 'Erickson' From Its Name? (IPG)
McCann Erickson, the venerable Madison Avenue giant whose longtime motto is "Truth Well Told," is telling its truth a little shorter these days: The agency is almost done with a rebranding that all...
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This Completely Inoffensive Pink Computer Was Made Just For Women
Fujitsu announced the launch of a brand new computer that's so easy, even a woman can use it! Meet the "Floral Kiss" — which comes in subtly named shades of Feminine Pink, Elegant White, and Luxury...
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See The 29 Biggest Executive Perk Packages in Advertising, Ranked By...
Earlier this year, we ranked the richest ad execs on the planet based on their annual income. But cash and stock aren't the full measure of economic life in adland's swankiest corner offices. It's all...
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People Respect Bankers And Politicians More Than Marketers - Today's Ad Brief
According to a study by Adobe and Edelman Berland, people think both politicians and bankers are more respectable than marketers. Only 13 percent of consumers think that marketing benefits society. In...
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10 Things You Didn't Know About Facebook's Carolyn Everson (FB)
Did you know that Facebook vp/global marketing solutions Carolyn Everson was involved in a failed attempt to persuade MTV to buy the company in 2005? Few do. Everson is better known as the Facebook ad...
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World's First Cartoon Brief Inspires Law Firm's Goofy Marketing Campaign
Legal comics strike again — this time as part of a law firm's colorful marketing efforts. The Thompson Coburn law firm has come out with a two-page comic called "Swept Away," which follows the...
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Inside The Bizarre World Of Sexy Halloween Costumes ... For Pets
The costume-booze industrial complex long ago repurposed Halloween from a night about chills into an opportunity for women to dress in "sexy," "sassy," and sometimes "sultry" outfits, rather than...
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Google Lets Advertisers Track Consumers In New Ways On iOS6 - Today's Ad Brief
Marketers and advertisers using iOS applications can now monitor app downloads on Google's AdWords This function has been available on Android phones since April. Gap is no longer planning to work...
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These Are The 13 Most Terrifying Ads Ever
It's that time of year again! Time to take out your pumpkin carving supplies, overdose on candy, and watch as many horror flicks on Turner Classic Movies as you can handle. To help everyone get into...
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Here Are the 5 Huge Disasters In WPP's Q3 Earnings (WPPGY)
Where goes WPP, goes the advertising and media world. The agency holding company is so huge its results are a good proxy for the media business as a whole (and, I've argued a guide to GDP also). So...
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Facebook Is Failing In Europe — And It's All Russia's Fault (FB)
Facebook had a great Q3 2012, with revenue up 32 percent to $1.26 billion, driven largely by a 36 percent increase in advertising sales to $1.09 billion, and a new $152.6 million mobile ad business....
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Here's TED's Guide On How To Make An Ad Worth Spreading
TED is on the hunt again for 10 ads that are worth spreading. But for the first time in the project's history, TED is providing an inside look at what it takes to make the coveted list. Click here to...
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Here's WPP's Profit On The Sale Of Buddy Media
WPP gave us a bit more detail today on how much money it made from its $5 million stake in Buddy Media when the company was acquired by Salesforce (and renamed Marketing Cloud). It said: The proceeds...
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