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Snapchat's Explosive Growth Among Teens And Millennials Means It's Emerging...
Snapchat launched in September 2011, so it is not even three years old. But as BI Intelligence explained in a recent report, brands stand to gain a lasting advantage from adopting emerging social media...
View ArticleShock Top Makes Talking Six Packs And Beer Taps For A New Campaign [THE BRIEF]
Shock Top Brewing Co. created a talking six-pack and a talking beer tap that sweet talks women and taunts men in the best way possible. The "It speaks for itself" campaign utilizes the talking mascot...
View ArticlePeople Would Actually Rather See A Banner Ad Than Read A Sponsored Story
A new study from Contently reveals that people really don’t understand what it means when they come across a post online that’s tagged with the term “Sponsored Content.”Plus, many participants said a...
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Adidas To Steal Manchester United Sponsorship From Nike With Unprecedentedly...
Nike said Tuesday it will not renew its 13-year contract to sponsor the uniforms of English soccer giant Manchester United when it expires at the end of next season, saying that the Red Devils are...
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InStyle Apologizes To Kate Hudson For Not Promoting Her New Movie
Kate Hudson posed for InStyle's July issue, in which she discussed "fashion, body image & dating the world's most famous men." The magazine, however, forgot one pretty important detail in its...
View ArticleA Cleveland Filmmaker Made This Nasty Parody Ad After LeBron Left 4 Years Ago
LeBron James announced his return to Cleveland today, and his hometown seems more than willing to forgive and forget.But it's worth remembering just how furious Northeast Ohio was with "King James"...
View ArticleThe New Face Of Old Spice Is A Great Smelling Robot [THE BRIEF]
Old Spice decided to go in a different direction in its latest ad campaign, replacing Terry Crews with a robot. The ad begins with the man, speaking in a creepy robotic voice, saying "Guess what? I'm...
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Adidas Steals Manchester United Sponsorship From Nike In Record-Breaking $1.3...
It's official: Manchester United has the most expensive uniforms in all of soccer.The English football giant announced Monday that Adidas will pay nearly $1.3 billion to provide its uniforms and...
View ArticleSamsung Blasts The iPad's Lack Of A Multitask Function In Latest Apple Attack Ad
Samsung recently released this ad mocking iPhone users, who it affectionately rebranded "Wall Huggers," for using phones with bad battery life.Now, the brand has taken another shot at Apple, this time...
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These Are America's 10 Most Respected Brands
Last year, brand consulting firm CoreBrand's list of America's 10 most respected brands featured a deadlock at the top between two bitter rivals.Soda giants Coca-Cola and Pepsi tied for No. 1 after...
View ArticleAn Ad Agency Created A Video To Show Clients That Being Creative Is A Really...
There's been a lot of speculation lately by those in the industry that creativity is dying. Others fear that young creatives are too preoccupied with technology rather than a big idea. In a new video,...
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NIKE AD: Hey Brazil, There's Life After Soccer
It's been a few days since Brazil was knocked out of the World Cup in a humiliating 7-1 defeat against Germany. But rather than sulking about it any longer, Nike created a campaign to lift the spirits...
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The US Made This INTENSE Ad To Scare Central Americans Away From Coming Here...
The U.S. Customs and Border has spent $1 million on a new ad campaign aimed at persuading Central Americans not to illegally immigrate to the United States, the Associated Press reports.One ad — set to...
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Inter Milan Has A New Logo And A Comically Over-The-Top Press Release To Go...
The Italian soccer club Internazionale Milan unveiled a new logo last week ... and it's mostly like the club's old logo, the corporate design blog Brand New reports.Here's what the logo used to be:And...
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10 Brands That Might Not Survive 2015
Every year some brands rise while others fall.To celebrate this, 24/7 Wall St. released its annual list of 10 brands it predicts will be extinct by the end of the year.The organization reports that...
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CHART OF THE DAY: Google And Facebook Rule Mobile Advertising — And No One...
Google is the king of digital advertising, particularly on mobile devices, and the latest data from eMarketer charted for us by Statista proves it.Google accounts for more than half of all mobile ad...
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This Epic Used Car Ad Cost More To Make Than The Car Is Worth
If you want to sell that beat up piece of metal that's been sitting in your garage for a few years, you can't just take some pictures of it and post them online anymore.No, instead you have to think...
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THE PROGRAMMATIC ADVERTISING REPORT: Mobile, Video, and Real-Time Bidding...
Programmatic platforms are on pace to fundamentally reshape the entire digital advertising landscape.These platforms are automating much of the ad buying and selling process and increasing the accuracy...
View ArticleLA Ad Agency Promotes Itself With This Adorable Tiny Hedgehog [THE BRIEF]
Los Angeles agency HelloDenizen follows up its extremely successful promotional video called "Tiny Hamster Eating Tiny Burritos" with another adorable video, "Tiny Birthday for a Tiny Hedgehog." The...
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Samsung Brings Back Ronaldo And Messi To Save Humanity From An Alien Invasion
Samsung released the dramatic conclusion to its months-long alien invasion saga Tuesday with a six-minute video chronicling the second half of what the company is calling the most important soccer...
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