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We Talked To The Woman Who Asked 25 Countries To Photoshop Her Face
Esther Honig is exploring beauty on a global scale. A freelance journalist and social media manager by day, Honig is frequently subject to manipulated photos across the web, and came up with the idea...
View ArticleShark Week Is Back And It's Weirder Than Ever [THE BRIEF]
One of the year's best weeks of TV, Shark Week, kicks off soon and to celebrate, the Discovery Channel created this strangely epic 30-second spot. The ad features a man riding on two sharks as he...
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Nominate The Most Creative Women In Advertising
As Cannes has come to a close and the EFFIE awards have been handed out, Business Insider wants to meet the amazing women behind these creative campaigns.We are asking everyone in the advertising world...
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British Airways Has A New Way Of Tracking Customers' Emotions During Flights
Flying can be an extremely stressful experience, but British Airways wants to find out how to make your next journey just a little bit better. The airline has created a new way to measure and track...
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Twitter Is Opening A Huge New Revenue Stream
At long last, Twitter has announced it will allow all advertisers to purchase its mobile app install ads, which ask people if they want to download or use a mobile app while they're browsing Twitter on...
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Ad Exec Explains How Brands Can Be 'Just Like People'
According to a creative executive at one of advertising's biggest agencies, the industry is moving toward a world where brands are becoming more like people.JWT North America chief creative officer...
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Emotion-Recognition Technology Could Make Focus Groups A Thing Of The Past
Focus groups for TV shows and movies have been around for decades. But despite the dollars and hours spent trying to figure out how people will react to media, people don't necessarily report what...
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A Woman Claims This Creepy 'Dexter' Ad Is The Reason She Broke Her Ankle
A New York City subway rider claims that a “Dexter” ad in Grand Central Terminal was so terrifying that it caused her to fall down a stairwell and break her right ankle.Now, she’s suing.Ajanaffy...
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A Design Firm In Slovakia Is Turning Billboards Into Mini Houses [THE BRIEF]
A design firm out of Slovakia, Design Develop, is transforming billboards into mini homes that can be used as shelter for the homeless. The ads are part of a new initiative called The Gregory Project,...
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Adblock Plus: We’ll Stop Facebook From Selling Your Browsing Data
Just two weeks after Facebook said it would start creating targeted ads with your web-browsing data, the popular browser extension Adblock Plus said it is offering a special “block” list that prevents...
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Everybody Hates Mobile Advertising
When your smartphone shows you an ad for something you never knew you wanted but you actually love, it’s a little unsettling. It's like your phone knows you better than you know yourself. A new study...
View ArticleApple's Decision To Make Its Own Ads Might Be Backfiring
The words Apple, creative, and advertising often go hand in hand.Think back to the iconic “1984” Super Bowl ad, the beautifully simple “Think Different” campaign, or even the colorful and exciting iPod...
View ArticleGrumpy Cat Stars In New Cheerios Ad [THE BRIEF]
Grumpy Cat is now a TV star. Everyone's favorite frowning cat teamed up with Cheerios' mascot Buzz in Saatchi & Saatchi New York's new cereal ad. In it, Grumpy Cat does exactly what you would...
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CBS Exec: We Make More Ad Money When People Watch Our Shows Online
CBS chief research officer David F. Poltrack told attendees at a conference yesterday that the company actually takes in more advertising money when a person watches one of its shows online than it...
View ArticleHere's How Brands Took The Big US World Cup Loss
The U.S. men's national team took on Belgium on Tuesday in the World Cup's round of 16, and unless you've somehow been cut off from all forms of communication, you know the U.S. suffered a...
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Jerry Seinfeld Proves He Knows How To Make A Good Ad With These Witty Acura...
It's official. Jerry Seinfeld knows how to make good ads. The comedian has written eight new Acura commercials with the help of Boston agency Mullen and director Barry Sonnenfeld. They're set to air...
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Television Isn't Really Dying — But There Is A War Over It
One of the big stories in the media world is the so-called "death of television," the idea that young people are ditching their expensive cable packages in favor of watching video content online...
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Facebook Beefs Up Its Video Ad Tech Offerings By Purchasing LiveRail (FB)
Facebook announced this afternoon that it has purchased the video ad tech company LiveRail in a move the company says will make its nascent video ad format more relevant to users.TechCrunch's Josh...
View ArticleBud Light Promotes Beer With Its Own Town Called Whatever, USA [THE BRIEF]
Bud Light released a new ad as part of its #UpForWhatever campaign. In it, we learn the beer company is allegedly making its own secret town somewhere in the U.S. The town will be called "Whatever,...
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These Bus Benches Transform Into Homeless Shelters In A Matter Of Seconds
The non-profit RainCity Housing works to provide housing for the homeless in Vancouver.Last year, it teamed up with the Spring Advertising agency to turn seven bus stop benches into awesome billboards...
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