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Here's One Way Facebook's Big Algorithm Change Is Starting To Pay Off [THE...
Good morning, AdLand. Here's what you know today:Adweek is reporting that Facebook's advertising inventory has become 10% more expensive this quarter than last, according to what it was told by the...
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David Ortiz's Samsung Photo Is Ruining White House Selfies For Other Athletes
Boston Red Sox slugger David Ortiz's controversial selfie with President Barack Obama last Monday might have caused the White House to put the kibosh on athletes taking their own photos with the...
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An Italian Company Is Claiming That It Doesn't Need Halle Berry's Permission...
Halle Berry claims an Italian watch company used her name and image in their ads without her permission, but in exclusive court documents obtained by RadarOnline.com, Toywatch and Triboo Digitale...
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Native In-Stream Ads Will Soon Dominate Social Media Advertising
Depending on who you talk to, native advertising has many definitions. In the context of social media, we define native advertising as: Ads that are seamlessly integrated into a user's feed and are...
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Rolling Stone Explains The Major Historical Inaccuracy On Its Julia...
Comedic actress/genius Julia Louis-Dreyfus is on the cover of the latest edition of Rolling Stone, and the front page features a historical gaffe worthy of the bone-headed vice president character she...
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All Of Thailand Is Compulsively Weeping Over This One Life Insurance Ad
A heartwarming new ad from Thai Life Insurance has brought southeast Asia to tears and is now making its way to computer screens around the world.In the East, super-sad ads designed to make viewers...
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The Three Biggest Mobile Trends Right Now
This post is sponsored by Flurry.Six years into the mobile revolution, apps continue to dominate the mobile Web, now by a ratio of more than six to one in terms of time spent. Because smartphones and...
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Advertisers Are Now Spending More Money On Digital Than Broadcast TV [THE BRIEF]
Good morning, AdLand. Here's what you need to know today:The Interactive Advertising Bureau announced that marketers spent $42.8 billion on U.S. online advertising in 2013, surpassing the $40.1 billion...
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How A Logo's Color Manipulates Your Emotions
Some brands are instantly recognizable by the color of their logos. Bright yellow arches on the horizon let you know a McDonald's is nearby. There's a good chance a big brown truck is delivering...
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Now That Facebook Is Making Right-Rail Ads A Lot More Compelling, FBX Is...
Facebook just announced that it's desktop right-rail ads will soon be relevant once again.The social network is going to make the ads much bigger, but it will also surface fewer of them. The benefit to...
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Apple Could Be Moving Its Entire Ad Strategy Out Of The 'Mad Men' Era And...
In what could foreshadow a sharp change in its online marketing strategy, Apple will work with four new digital advertising agencies, Ad Age reported Wednesday.The move could be huge: Successful though...
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What Mark Zuckerberg Would Look Like If He Were Re-Incarnated As A Sheep
The Brazilian luxury magazine TOP wants to help rich people spend their money wisely before it's too late.That's the message it's pushing in a new ad campaign that imagines what some of the world's...
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'Mad Men' Is Celebrating Its Final Season With This Giant Glass Of Scotch In NYC
Television fans and advertising industry insiders alike are rapt with anticipation of Mad Men's seventh and final season.To celebrate, AMC and Attack! Marketing teamed up to install a 200-gallon Scotch...
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Expert Explains What Makes The Best Logos So Good
Every day consumers are confronted with countless logos, mostly unaware of how these icons are constantly transmitting a slew of messages aimed at the subconscious."A company's logo is its shorthand, a...
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People Trust The Government On Data Privacy More Than They Do Marketers [THE...
Good morning, AdLand. Here's what you need to know today:A new study from the research firm GfK finds that just 25% of the 1,000 U.S. citizens surveyed said they trusted marketers with their personal...
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Google Will Now Track Your In-Store Purchases To Figure Out Whether Its Ads...
Google wants the stores that buy its search ads to have every confidence their advertising investments are paying off.According to the Wall Street Journal, the tech giant is rolling out a test campaign...
View ArticleKevin Spacey Has Replaced The Talking Baby As The Face Of E*Trade
The face of online stock trading company E*Trade is now a little bit older and a lot more suave.E*Trade announced in March that it would no longer employ the talking baby mascot that appeared in ads at...
View ArticleThe 5 Most Typecast Roles In TV Ads
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JWT Embraces Roots, Will Once Again Be Known As J. Walter Thompson [THE BRIEF]
Good morning, AdLand. Here's what you need to know today:After nine years, JWT will ditch its shortened name and return to the name its founder gave it when he created the agency: The J. Walter...
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These Job Applicants Were Told They'd Be Paid Nothing If They Were Hired —...
A company called Rethom Inc. posted an online job listing for a director of operations position that on its surface may have seemed like a cushy gig.But the 24 people who applied for the job shortly...
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