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Instagram Reveals The Results Of Its First-Ever Ad Campaigns (FB)
Instagram-owner Facebook announced Thursday that its first four Instagram advertising campaigns were successful in reaching large numbers of users and getting them to remember the brands whose...
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How Marketers Use Big Data To Prey On The Poor
A report published Wednesday by the Senate Commerce Committee says that data brokers are targeting poor consumers by grouping them based on their financial vulnerability.According to the report,...
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POLL: Apple's Christmas Commercial Is Incredibly Sentimental And Likeable,...
Apple released a Christmas ad a few days ago that many people found to be a real tearjerker.In it, an aloof teenage boy seems to be ignoring his family throughout their holiday vacation. He's glued to...
View ArticleMolson Took This Beer Fridge To The Ends Of The Earth To Show How Much It...
There's going to be a whole lot of patriotic ads around the world this coming February for the Sochi Winter Olympics. The beer company Molson is one of the sponsors of the Canadian Olympic Committee,...
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This Statistic Shows How One Wal-Mart Ad Is Dominating Holiday Advertising
The advertising consumer research firm Ace Metrix said that Wal-Mart's "Christmas Magic" ad promoting its partnership with the Salvation Army was the most successful ad of the holiday season.Ace Metrix...
View ArticleGoogle Has Created A Print Ad For The Moto X That Changes Colors [THE BRIEF]
Good morning, AdLand. Here's what you need to know today:If you press a button located on a Motorola print ad running in the January issue of "Wired" magazine, the Moto X phone in the ad will change...
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Another Tech Startup Decides It Can't Make Facebook Ads Pay (FB)
Spruce Media, one of Facebook's more prominent advertising partners, has cut a number of jobs and is changing business strategies to focus mainly on one specific part of the social media marketing...
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Volkswagen Will Poke Fun At Its Intense German Engineers At This Year's Super...
Volkswagen will air a 60-second commercial at this year's Super Bowl, marking the the car brand's fifth consecutive year as a Super Bowl advertiser.The company announced the news Friday, saying its TV...
View ArticleThis Indian Billboard Is A Memorial To Morgan Freeman Instead Of Nelson Mandela
Morgan Freeman earned high praise for his portrayal of Nelson Mandela in the 2009 film "Invictus."His performance was so convincing for a billboard designer in Tamil Nadu, India, that he accidentally...
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This One Simple Metric Is (Probably) Holding Facebook Stock Below $55 (FB)
One Wall Street analyst expects Facebook stock to hit $72.50, but the price remains around $54.On average, Wall Street analysts are expecting Facebook to eventually hit $58, but for weeks now FB has...
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This Online Christmas Painting Uses Real-Time Tweets To Show The Holiday...
The artist Thomas Kinkade has made a fortune selling his idyllic Christmas paintings, which are saccharine-sweet but perfect for the holidays. In "A Victorian Christmas Carol," characters inspired by...
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One Of The CEOs Involved With Publicis' $100 Million Google Ad Deal Explains...
Last month, Publicis Groupe digital agencies Razorfish and DigitasLBI agreed to purchase $100 million worth of advertising inventory from Google, a bundle that will include space on YouTube, Hangouts,...
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Understanding Facebook's FBX — Social Media's First Ad Exchange
Facebook launched FBX — the first-ever social media real-time bidding (RTB) ad exchange — in June 2012 to let advertisers buy Facebook ad inventory that retargets users based on their past online...
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The 10 Best Corporate Logo Changes Of 2013
Corporations change their logos to refresh a stagnant brand, signify new ownership, or simply to make themselves more relevant to changing tastes. When done correctly, a logo change can breathe new...
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Check Out The Insanely Beautiful Offices Of W+K, The World's Coolest Ad Agency
Though you might not have heard of the advertising agency Wieden+Kennedy, you've undoubtedly seen, and probably remember some of its work.W+K is the agency behind award-winning work like Old Spice's...
View ArticleEven Santa Relies On Google In This New Ad [THE BRIEF]
Good morning, AdLand. Here's what you need to know today:A new ad for Google's Helpout platform shows that sometimes even Santa needs some video chat advice from Google's experts. The spot, from...
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This Ad Shows What The World's Worst Dictators Would Look Like Without A Free...
The more oppressive a government, the more important propaganda becomes. And not only do oppressive governments need photo-ops promoting their might, they need some heartwarming images to win their...
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This Italian Movie Poster For '12 Years A Slave' Has Taken On A Life Of Its Own
Yesterday, the Tumblr blog "Carefree Black Girl" surfaced an Italian poster for the critically acclaimed movie "12 Years a Slave."The poster, which has since spread across the internet, prominently...
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This Electronics Company Has Figured Out How To Make Camera Sales Directly On...
The Brazilian unit of camera company Leica is selling its WiFi-enabled Leica C to customers directly through its Instagram account.To make this happen, Leica has asked customers to register with the...
View ArticleNewcastle's Latest Beer Promotion Racked Up 67 Noise Complaints
Beer companies often promote their products with images of partying and a safety message like "Please Drink Responsibly" tacked on. Maybe they include a scene of a designated driver taking his drunk...
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