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Advertising: Nothing More Than Feelings
Admen have made a marketing guru of Daniel Kahneman, a prizewinning psychologistFIRST, you realise it’s a gorilla. The opening strains of Phil Collins’s "In the Air Tonight" are playing; the beast is...
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3 Key Factors Brands Should Focus On To Measure Ad Viewability
This post is sponsored by Vindico.According to a recent comScore study, 54% of online display ads weren't seen by anyone, owing to various factors including technical glitches, user habits, and even...
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Rubicon Project Will Stage An IPO [THE BRIEF]
Good morning, AdLand. Here's what you need to know today:The online advertising agency Rubicon Project picked Morgan Stanley and Goldman Sachs Group to lead its initial public offering, reports AdAge....
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A Wave Of Tech Industry Deals Is Streamlining The World Of Social TV
There is no question that much of the "water-cooler conversation" around TV shows and televised sports has moved to social media. But there are way too many specialized social TV services and apps out...
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Here Are The Top 5 Sponsored Posts On Tumblr This Year
Tumblr users generally seem to have come to terms with the site's native advertising, with sponsored posts from big brands like Ford and Warner Bros. getting hundreds of thousands of likes and shares...
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Olympians Lent Out Their Childhood Videos And Photos To Make These Bank Ads
TD Ameritrade wanted to find a way to make ads for February's Sochi Winter Olympics that were more than just their brand's name next to a photo of one of their sponsored athletes.With San Francisco...
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The World Cup Will Push TV Ad Spending Growth 7.7% To $3.6 Billion Next Year...
Good morning, AdLand. Here's what you need to know today:Advertisers are expected to spend $3.6 billion in television ads next year, a growth of 7.7 percent, according to forecasts shown at the UBS...
View ArticlePantene Produces An Overtly Feminist Ad — But It Won't Be Seen In The US
Most women's haircare ads don't have much politics. But Pantene's current advertising in the Philippines elegantly addresses the double-standards women often face at work.The ad features gorgeous, thin...
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Special K Made A Fake Clothing Store To Confront Women Over How Much They...
According to one study, 93 percent of young women engage in "fat talk," in which they talk about how disgusting their bodies are.Kellogg's is promoting its low fat Special K cereal by telling women...
View ArticleThe Dewar's Whisky Campaign Just Went From Bad To Worse
UPDATE: The Dewar's team has decided to pull the Baron ad.The American campaign for Dewar's Scotch Whisky that has been around for the past year or so has been polarizing. Fans find the sultry ads...
View ArticleThese Brands Cracked The 10 Most Popular YouTube Videos Of 2013 [THE BRIEF]
Good morning, AdLand. Here's what you need to know today:For the first time ever, three branded videos cracked YouTube'stop 10 most watched videos of the year. Evian's "baby&me video" led the way...
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The NSA Is Using Google's Advertising Cookies To Track Its Targets
The National Security Agency is using the tracking data intended for Google's advertisers to locate its targets.According to the Washington Post's new analysis of an internal presentation Edward...
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These Terrifying Photos Of The Original Michelin Man Will Haunt Your Dreams
The Michelin Man, the brand icon of Michelin Tires, was once an overweight, cigar-smoking beer drinker.The 115-year-old character is one of the world’s oldest trademarks, and also one of its most...
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Why Advertising's Most Powerful Female Creative Thinks So Few Women Are Able...
When we published our rankings of the Most Creative People In Advertising back in October, we received criticism from several readers who felt the list failed to include enough women.On one hand, these...
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An Animal Rights Group Was Forced To Censor Its Ads Asking People Not To Eat...
Since September, the animal-rights group Animals Asia has distributed almost 300 anti-dog and cat meat fliers throughout 14 Chinese cities, in train stations, bus stations and elevators. Despite plenty...
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10 Ads That Companies Were Forced To Apologize For In 2013
It's widely believed in marketing circles that the era of "the campaign"— a specific media push around a single theme —is over, and brands instead need to be having a conversation with customers...
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The E-Trade Baby Will NOT Be In The Super Bowl For The First Time Since 2007...
Good morning, AdLand. Here's what you need to know today:E-Trade will not have an ad in the Super Bowl for the first time since 2007. The company is famous for its E-Trade baby character. A company...
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The Beastie Boys Have Countersued Pro-Girl Toymaker GoldieBlox Over The Song...
The Beastie Boys have countersued the toy startup GoldieBlox for copyright infringement and are demanding profits gained from the company's recent campaign, reviving a legal battle over a GoldieBlox ad...
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The Magic Behind Three Of The Most Effective Ad Campaigns Of 2013
The average person living in a city is estimated to see more than 5,000 advertising messages each day. In order for a brand's message to be effective amidst all that noise, its advertising needs to be...
View ArticleIn This Nativity Scene, Baby Jesus Can't Compete With A Flat-Screen TV
For many people caught up in the insanity of holiday shopping, it can be easy to forget that Christmas gets its name from Jesus and is a celebration of his birth.The acclaimed French duo of premium pay...
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