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Mark Zuckerberg Has A 27-Year Plan For Adding Another 5 Billion Users On...
Facebook's big increase in Q2 revenue— it was up 53% to $1.81 billion — took investors by surprise this week.It should not have.CEO Mark Zuckerberg has, refreshingly, spoken in plain English about...
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Adtech Startups With Delusional Ideas About Profits Are Being Punished By...
If you're looking for signs of the adtech bubble popping, then we may have found a couple for you. Three high-profile adtech companies went public in the last year and a half — Mobile ad network...
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This Convertible Turned Into An Underwater 'Flying' Shark Cage For Shark Week
Discovery Channel's Shark Week might be bad news for seals, but it means great things for Beetles.Last year, Volkswagen and Discovery transformed a Beetle into an underwater shark cage. Now the...
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Some Experts Are Questioning Omnicom And Publicis' Potential Merger
A reported mega-merger between the advertising giants Omnicom and Publicis is unlikely because of regulatory concerns, experts have cautioned.The pair were reported to be in “late stage” talks to...
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REPORT: Publicis And Omnicom Have Agreed To Merge; 8 AM Press Conference...
The Wall Street Journal reports that Omnicom and Publicis Groupe have agreed to merge:Omnicom OMC and Publicis Groupe SA, the world's second- and third-biggest advertising companies, have agreed to...
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The Rise of Social TV: How Social Media Is Amplifying TV Advertising
Research has shown that TV-watching and social media usage isn't mutually exclusive. Consumers appear to love using social media while they watch TV. Many discuss what they're watching, and these...
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Omnicom And Publicis Announce Completely Unexpected Merger In Paris (OMC)
Publicis and Omnicom just finished their first press conference announcing their merger, creating the world's largest ad agency holding company.Here's the official announcement.The merger is...
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Everyone Is Talking About The Publicis-Omnicom Merger [THE BRIEF]
Good morning, AdLand. Here's what you need to know today:Of course the biggest news from this weekend is that formerly number two and three holding companies, Publicis and Omnicom, merged. Revenues for...
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Acura Sent 100 Followers A Snapchat
Last week, Acura decided to experiment with a new medium when it wanted to preview a new prototype NSX supercar: Snapchat.“If you look at the numbers, Snapchat is way past being a niche platform,”...
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Kmart Made A Rap Video
Kmart teamed up with Da Rich Kids— the smattering of 10- to 13-year-old rappers who brought you "Hot Cheetos & Takis"— to create a rap video about the discount retailer.Lyrics include: "My school...
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These Are Biggest Client Conflicts Created By The Most Massive Ad Company...
When a major marketer chooses to spend hundreds of millions of dollars with a certain ad agency, it usually doesn't expect its arch rival to be housed under the same roof.But after holding companies...
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Advertisers Are Sabotaging Competitors' Brands To Get Them Banned From Reddit
A search engine marketer who posts on Reddit using the name Friggersly has done the world a favor by posting the text of an online conversation between two spammers who are paid to sabotage the brand...
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Even The Onion Wrote About The Omnicom-Publicis Merger [THE BRIEF]
Good morning, AdLand. Here's what you need to know today:Even The Onion has a story on the Publicis-Omnicom merger, "bringing together the largest collection of people with no discernible skills...
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Coca-Cola And Pepsi Are Still Silent About Their Ad Agencies' Huge New...
Yesterday, we broke down the biggest conflicts of interest that exist under the newly minted Publicis Omnicom Groupe— a merger of the former second and third largest advertising holding companies in...
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Advertising Stocks Hit Brand New Highs In Anticipation Of More Mergers
Wall Street is still reacted to Sunday's Publicis-Omnicom merger by driving up stock prices for competing companies in speculation that a wave of M&A might sweep the sector.Although Omnicom and...
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REPORT: Facebook Will Sell 15-Second Video Ads For $2.5 Million A Day (FB)
Bloomberg reports that Facebook will sell 15 second long television-style ads, that will appear on its site, for as much as $2.5 million a day. By comparison, 30-second ads on the Super Bowl tend to go...
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Applebee's Is Selling Its Own Brand Of 'Industrial Strength' Blow Up Dolls
Strange as it may sound, family-friendly restaurant chain Applebee's has a new business venture: selling "Industrial Strength" blow up dolls. (Technically they're called "Lunch Decoys," but if it walks...
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Delta Quoted Sir Mix-A-Lot's 'Baby Got Back' On Twitter Today
If a company wants to stand out on social media, it has to have a personality.But that basic marketing strategy knowledge didn't prepare anyone for Delta's surprise tweet today quoting Sir Mix-A-Lot's...
View ArticleAD OF THE DAY: This Is The First Commercial For Carl's Jr.'s Awesome Pop Tart...
Carl's Jr. offered the Strawberry Pop-Tart Ice Cream Sandwich for a limited time in California. Social media outcry following the treat's discontinuation inspired the fast food chain to bring it back...
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Major Cannes Award Winner Sued For Copyright Infringement [THE BRIEF]
Good morning, AdLand. Here's what you need to know today:JWT Puerto Rico has been served with a copyright lawsuit over an ad for Banco Popular that won many awards at last year's Cannes Lions festival,...
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