Subway Australia has responded to the outcry sparked by the photo of a 'footlong' sub that was posted on its Facebook page by teen Matt Corby.
It's questionable.
Here's the statement Subway Australia posted on Facebook:
The post has since been taken down.
The most important part:
"With regards to the size of the bread and calling it a footlong, "SUBWAY FOOTLONG" is a registered trademark as a descriptive name for the sub sold in Subway Restaurants and not intended to be a measurement of length."
Buzzfeed's Copyranter begs to differ. He offers up these examples from a 2008 commercial from Subway, which explicitly denotes the size of the footlong – one foot: