Meet The 33 Most Creative Women In Advertising

Madison Avenue isn't just made up of Mad Men.

Women have had a hand in creating some of the most iconic ads in America, from the Alfac Duck to Old Spice's "man your man could smell like" to Allstate's Mayhem. And yet they only make up 3 percent of creative directors industry-wide.

These paltry numbers inspired us to showcase the most creative women in advertising in the U.S.

We asked agency folks to nominate the women that make their shops shine, as well as the women they admire from afar. Using those nominations combined with our own research, we selected the 33 female creatives that wow us the most. Our rankings are based on a combination of creative work, seniority in the industry, size of the shops (and clients) they work for, and ability to keep making interesting pieces.

While it's encouraging to see this many truly talented women, there was a lack of nominees who were not Caucasian. The ad world still has a ways to go.

For more information about the gender divide in advertising, check out Kat Gordon's 3 Percent Conference.

If you think that we missed a talented woman in advertising, let us know in the comments.

33. Sara Rotman, founder, CEO, and CCO at MODCo

Rotman used to work at Saatchi & Saatchi, which she refers to as "The Death Star," before deciding to strike out on her own and create MODCo or "My Own Damn Company" 11 years ago. 

Rotman, who literally has "Boss Lady" on her card, leads the creative force that deals with high profile, luxury clients. Some of her most recognizable work was for Tory Burch: She designed the iconic Tory Burch logo, the original store design, and the packaging. Rotman has also created the brand images for Vera Wang, Zales, Kohl's, and David's Bridal.

Here's the famous Tory Birch logo:

32. Molly Grubbs, associate creative director at Team One

Grubbs' first ad job was at Team One as a junior copy editor five and a half years ago, and she worked her way up to associate creative director.

According to colleagues, Grubbs is all about "hard-to-pull-off" ideas, and she has focused on social and technologically innovative campaigns. 

Grubbs has done a lot of work for Lexus. She has used the sound of the Lexus LFA to break a champagne glass, and used a Lexus IS to play a beat by driving around a precision course lined with drums. She also used CinePrint technology to make one of our favorite tablet ads of 2011.

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