Old Navy's customers just came to the company's defense.
On Friday, the company posted a photo (pictured right) on Twitter to promote a sale.
"Oh, happy day! Our #ThankYouEvent is finally here. Take 30% off your entire purchase," the tweet read.
But an innocent tweet soon got Twitter raising its ornery voice.
Many people started posting angry tweets in response. They were angry that Old Navy depicted an interracial family in its ad. (Business Insider has chosen to omit these comments.)
But quickly, the thread took a turn. Old Navy's customers started to fight back.
People started posting touching photos of their own interracial families, using the hashtag "#LoveWins."
Hey @OldNavy, my family and I thank you for the diversity in this ad! #LoveWins, no matter the color ❤️ pic.twitter.com/TjgYUPMGu4
@kharyp@OldNavy We're American Black, Russian-German, Filipino & my son is half Native American & Louisiana Creole- pic.twitter.com/xJqvJ0yCCC
— Stacy Parker LeMelle (@StacyLeMelle) May 2, 2016
.@OldNavy Props on this ad! My family and I appreciate it. #RepresentationMatterspic.twitter.com/ZXQ8YbT0QS
— Austin Null (@thenivenulls) May 2, 2016@OldNavy#lovewins love has no color my family #iamuppic.twitter.com/uajEIBIPmg
— Dr. Kat Smith, DHS (@doctorkatsmith) May 2, 2016@OldNavy our interracial fam loves your advertisement! #proudfamily#lovewins#myfamilydoesntneedyourapproval✌🏻❤️ pic.twitter.com/uT2fQTsLhQ
— Maggie Moller (@MaggieMoller) May 2, 2016
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