In Kenya, a child has a one in five chance of dying before they reach the age of 5.
So DDB NY and clean-water organization Water Is Life took 4-year-old Nkaitole on a journey to fulfill his bucket list: see the ocean, fly in an airplane, get his first kiss, beat the world's fastest man.
His journey is a beautiful and heartbreaking call to action. Four is too young for bucket lists.
The campaign inspires people to use the hashtag #5YearsToLive.
DDB NY and Water Is Life previously teamed up to create a brilliant commercial in which third world children read out loud tweets under the #FirstWorldProblems tagline.