WPP, the largest ad agency holding company in the world, sent out a slew of recruitment letters to try to poach ad execs at rival ad agencies, Ad Age reports.
So while the line, "WPP has a very high positive awareness of you" may seem personalized, it is really a part of a form email that has been making the rounds.
While there isn't word on if the potential poachable execs responded positively, Ad Age says that a lawyer from Publicis Groupe (another holding company with employees who got the email) has.
Here's the letter, with redacted names, via Ad Age:
Please follow Advertising on Twitter and Facebook.